You don’t need a CFO. You need structure before scale breaks it.

If we met at Expo West, here is more detail from our conversation.

For beverage brands…

  • Over $3M in revenue

  • Scaling retail and distribution

  • Serious about margin discipline

  • Ready to install financial structure

I install the financial operating system that supports…

  • True contribution margin clarity

  • Inventory logic tied to growth

  • Reporting that drives decisions

  • 3–5 year P&L guardrails

  • Internal FP&A ownership

Led finance for a beverage brand to over $200M in revenues.

Now I work exclusively with beverage founders navigating the $3M - $25M stage.

If this still sounds like you, book a working session below.

We’ll assess:

  • Whether you need a 90-Day Sprint

  • Ongoing oversight

  • Or simply stronger internal ownership